I spent this weekend working on something we needed to have for our members of Marketing ICE.  Good sites have certain fundamentals done properly, the fundamentals are the core of your success or your failure.  There are many of these fundamentals that you need to be aware of.  Some are good copy, good lead capture, etc but one that gets over looked is the basics of on page Search Engine Optimization.

With changes over the past 2 years links have become all the rage.  Specifically one way links to your site and pages and they are with out a doubt the most important ranking factor in today's Search Marketing world.  

The problem is that has led to people just forgetting about good on page optmization techniques.  These are things like Key Word Densitites, Tags, Word Placement, Internal Link Structure and ton of other thigns.  The beauty is once you know what to do and how to do these techniques they add only a few minutes of time to the creation of each page and the long term benifits go on for years and years.

Take Title and Description tags as one example.  Even some professional marketers just don't bother to think about them any longer simply because they only have a moderate to weak effect on ranking.  However, THEY ARE DISPLAYED in the search engine results!  Think about this, you work hard, you get your term ranked say number 4 on Google and you are happy.

Do you realize that is only half the battle?  In many instances there are about 20 people on that page (paid and organic combined) and you are first competiting to get on the page then you have to get clicked.  Lets say you get ranked in the top five for a term with 50,000 searches.  If your listing gets clicked 5% of the time you get 2500 visitors that month.  If you get clicked on say 15% of the time you get 7500.  

You don't have to be a genius to understand one is a lot better then the other.  Well, it just so happens that the title and description tags are the most important factors (other then over all rank) that effect your click through precentage on a Search Engine listing.

So how can anyone ignore this?  Can you afford to just not worry about this?  How about the other key on page factors?  All of them together still have a massive over all effect on your rankings when used in combination.  You simply have to get the right and make them standard practice for every page you ever build.

I just did about 40 minutes of training on these factors for our paying members.  This is really one big lesson but I had to break it into three videos.  The videos are,

• Video One - Meta, Description and Title Tagging
• Video Two - Alt Image, Link Title and Heading Tags
• Video Three -  Internal Link Power, Key Word Density and Placement

Honestly these three videos alone are worth more then a full month membership to Marketing ICE by themselves.  If you learn these techniques and always apply them going forward over time they will pay dividends far beyound the small ammount of time it takes to insure they are being used properly. 

For our paying members you will want to watch these videos and start using these techniques right away.  For free members this is just one more reason to upgrade.  To upgrade to all access just Join Marketing ICE.

~ Jack Spirko

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